DIY AEO Playbook · $79
The whole method, written down, for your trade
Twenty-nine pages of what to do, in the order to do it: your Google Business Profile, the listings behind Siri and Copilot, the pages AI assistants quote, and a review system that follows the rules. Every task has a screenshot, a link and a time estimate.
Choose your edition
The same method, written five times over. Each edition names the directories, the rules and the review habits that apply to that trade rather than making you work out which parts are yours.
General small business
Any local service business. The directory guide covers Facebook, the BBB, Nextdoor, Angi and your chamber of commerce.
What is in itPlumbers and roofers
Angi, Houzz Pro, Local Services Ads and the roofing manufacturer locators — plus the Utah licence number rules on bids and contracts.
What is in itMed spas
RealSelf, the Botox Cosmetic locator, Vagaro and Booksy, with Utah’s supervision disclosure and HIPAA-safe review replies.
What is in itPersonal injury attorneys
Avvo, Justia, Martindale-Hubbell and the Utah State Bar, plus what ABA Formal Opinion 496 allows you to say in a reply.
What is in itDentists and orthodontists
Healthgrades, Zocdoc, the ADA and AAO locators, and why even a friendly reply can confirm somebody is your patient.
What is in itWhat every edition has in it
- A 30-minute baseline. Nine questions across the AI tools, so you know where you stand before you change anything.
- Your Google Business Profile. Claim it, verify it including the video route, fix every field, and what to do if you are suspended.
- Bing, Apple and Yelp. The maps behind Copilot, Siri and ChatGPT’s results, and how to claim each one.
- Your website. Let the AI crawlers in, add structured data, and write the pages that get quoted: services, costs and FAQs.
- A review system that follows the rules. What Google, Yelp and the FTC allow, and request and reply templates you can copy.
- A timeline and a checklist. Every task, when to do it, how long it takes.
Or have it done for you
The Playbook is the instructions. If you would rather not follow them, a hand-coded website is $194 to set up and $97 a month, and the Local Visibility Report is free either way — it tells you which parts of the Playbook you actually need before you spend $79 finding out.