What we collect

Two different places, and they are not the same

This website — insightbeacon.co — collects nothing about you. Every word of the next section is true of it.

Our advertising pages are somewhere else. When we run an advert on Facebook or Instagram it points at a sales page hosted by systeme.io, at a systeme.io address rather than ours. That page is built to be measured, and it does not follow the rules this site follows.

We could have blurred the two together and written one vaguer policy covering both. This is the honest version instead: the main site is clean, the advertising pages ask your permission before any optional tracking runs and do not track you if you decline, and you are entitled to know which one you are on.

insightbeacon.co collects nothing about you

There is no newsletter sign-up, no chat widget and no advertising pixel. There is no JavaScript at all, so there is nothing running in your browser that could watch you. There is one form — for requesting a free report — and the next section says exactly what it collects.

No cookies are set. We use Cloudflare Web Analytics, which counts page views without cookies and without building a profile of you or fingerprinting your device. It tells us that a page was read. It does not tell us who read it.

Our host, Cloudflare, records the ordinary web server information needed to serve a page and block attacks, including IP addresses, for a short period. That happens for every website on the internet and we do not receive it as a list of people.

What you send us

If you email or call, we have what you told us: your name, your business, your number, and whatever you wrote. We keep it while we are talking, while we are working for you, and afterwards for as long as the tax rules require us to keep business records. We do not sell it, rent it, or hand it to anyone marketing anything.

The report request form

The form on the local search audit page asks for six things: your business name, your website, your phone number, your email address, your town, and what you sell. It is a plain HTML form. There is no JavaScript on the page, no third-party form service, and no tracker in it.

When you send it, the request goes straight to our own email. Our email provider, Resend, carries that message and nothing else — they do not get a list of anybody, and we have their tracking switched off, so there is no pixel in our email telling us whether you opened it and no rewritten links telling us what you clicked.

Along with your answers we receive the time you sent it and the IP address it came from. That is ordinary web server information, kept because it is the only defence against a form being used to send junk, and it is not used for anything else.

The two tick boxes mean what they say. The first is how the report reaches you, so it is required. The second — permission to call or text — is optional, starts unticked, and leaving it unticked costs you nothing: you will still get the report, by email. We record which boxes you ticked, because that is the record of what you agreed to. Either permission ends the moment you say so, by any means, including a one-word reply.

If you become a client

We hold what the work needs: your business details, the words and pictures for your site, and access to the accounts you choose to grant us, such as your Google Business Profile, your domain or your hosting. Those accounts stay yours throughout and we use them only for the work you have asked for.

We never see your card. Payments are processed by Autobooks, the service our credit union provides. Card details go to the processor and never reach us. Mail Beacon LLC is the merchant of record, so you are buying from us rather than through a marketplace. The charge will show as “Autobooks” on your statement, not as Insight Beacon — they are the payment service our credit union provides. Worth knowing before you see it and wonder.

Audits we send without being asked

We sometimes prepare a Local Visibility Report for a business that has not contacted us, and deliver it by hand or by post. We think you should know exactly what that involves.

Everything in one of those reports is information already published about your business: your Google Business Profile, your website, the directories that list you, and what AI assistants answer when somebody asks them to recommend a business like yours. To gather it we send your business name, your city and your website address to Google, SerpApi, OpenAI and Perplexity, the same way any person searching for you would. We do not buy data about you, we do not look at anything private, and we keep a copy of every answer so you can check our sources.

If you would rather we did not, say so and we will stop. Email john@insightbeacon.co and we will delete the report and the research behind it, and not prepare another.

The sales pages, and the advertising on them

We advertise on Facebook and Instagram. Those adverts point at a sales page hosted by systeme.io, at a systeme.io address, not at this website.

Those pages carry the Meta Pixel, a small piece of Meta’s code. Ours is numbered 2022457331798320, which you can check in the page source if you would like to. It does not run until you allow it — see asking first below.

What we configure it to report. That a page was viewed, and that somebody clicked through to the checkout. Those are the events we send.

What reaches Meta alongside that. Running their code means their servers see what any server sees when a browser asks it for a file: your IP address, and what your browser reports about itself and your device. The Pixel can also read and set cookie identifiers, including Meta’s own if you are signed in to Facebook or Instagram. How much of this happens depends on your browser, your settings, and any tracker blocking you use.

What we keep out of it. Automatic Advanced Matching is off — that is the feature which would otherwise look for an email address or phone number on the page and send Meta a hashed copy of it. The automatic event and automatic page-information settings are off too, so Meta’s code is not left to look around the page and report whatever it finds. We do not put contact details or payment information into the events we send, and we upload no customer lists.

What Meta does with it. Meta uses this information for advertising measurement and personalisation, under its own terms rather than ours. Those terms are set out in Meta’s privacy policy, which is the accurate source for how they handle it — we are not in a position to summarise it on their behalf.

Asking first

Those pages use Cookiebot, which shows a consent banner when you arrive. Necessary is on and is not optional: it covers what makes a page load, keeps a session working and protects against abuse. Preferences, Statistics and Marketing all start switched off, and those are the categories that cover analytics and advertising.

You can press Deny and take none of the optional ones, Allow selection to take only the categories you choose, or Allow all.

The Pixel sits behind the Marketing category. Its code is placed on the page in a form a browser cannot run, and Cookiebot releases it only once you have allowed Marketing cookies. Until then it is inert rather than merely unused.

We tested that, and here is exactly what we tested. In a fresh private browsing session, before any choice was made: no requests to Facebook at all. After pressing Deny: still none. After pressing Allow all: the Pixel loaded, and a page view was reported to Meta.

Your browser settings and the controls under your choices about advertising work alongside all of this.

Buying a Playbook

The checkout is hosted by Autobooks at a checkout.page address. That is Autobooks’ own domain rather than another company’s — worth knowing before the address bar surprises you. Card details go to them and never reach us. Mail Beacon LLC is the merchant of record, and the charge shows as “Autobooks” on your statement.

The checkout asks “How did you hear about us?” because we genuinely want to know which advert or post brought you. It is a plain text box, you may write anything in it, and your answer goes into our own records. It is not sent to Meta.

Delivery is automatic. A small script running on our own Google Workspace account watches for the payment notification and emails you the PDF. It reads our mail, not yours. Google hosts that mailbox the same way they host any business’s email.

Your choices about advertising

Most browsers can block third-party cookies, and a private or incognito window starts without them. Many browsers and extensions block the Meta Pixel outright. Nothing on our pages breaks if you do any of that, and we would rather you did it than felt watched.

If you have a Facebook or Instagram account, Meta’s own settings reach further than anything we control. Ad Preferences governs how your activity is used to target advertising, and their off-site activity controls cover what sites like ours report back.

The advertising industry runs opt-out pages covering many companies at once: optout.aboutads.info, youradchoices.com, optout.networkadvertising.org, and youronlinechoices.eu in Europe.

And you can ask us. The next section applies to advertising as much as to anything else.

Who else is involved

The short list, and what each one does. Cloudflare hosts this site and counts page views. Autobooks, through our credit union, takes payments and hosts the checkout at checkout.page. Google hosts our mailbox and runs the script that emails a purchased Playbook. systeme.io hosts our sales pages and Cookiebot asks for consent on them. Meta receives advertising measurement from those sales pages, from visitors who have allowed Marketing cookies. Google, SerpApi, OpenAI and Perplexity answer the research questions behind an audit. Our email provider carries our email. Nobody else.

What you can ask for

Ask us what we hold about you and we will tell you. Ask us to correct it and we will. Ask us to delete it and we will, apart from anything we are required to keep as a business record. Ask us not to contact you again and we will not. One email to john@insightbeacon.co does any of those, and you do not need to give a reason.

The rest

This site is not intended for children and we do not knowingly collect anything about anyone under 18. If this policy changes, the date at the top changes with it, and if a change matters we will say so rather than hope you re-read the page.

Insight Beacon is a trading name of Mail Beacon LLC, a Utah limited liability company. Questions about any of this go to john@insightbeacon.co or 385-489-9421.