Be the plumber or roofer AI names when a homeowner asks who to call

Where the opening actually is

Whitespark ran 540 local searches in May 2025. Averaged across all of them Google showed an AI Overview 68% of the time — but the split is the useful part. On informational questions, the kind that begin “how much” or “do I need”, it was 92%. On a plain “near me” search it was 15% and the map pack still won. The informational questions are the pages this playbook teaches you to write.

Try it now, in two minutes

Open a private browser window and ask ChatGPT, Google, Copilot and Perplexity:

• Best emergency plumber in Salt Lake City open now
• Most reliable roofer in Utah County
• How do I check if a Utah contractor is licensed?
• Is [Your Company Name] legit? What do reviews say?

If a competitor is named and you are not, the playbook shows you what to fix first.

What is inside

• A 30-minute baseline. Nine questions across the AI tools, so you know where you stand and can see what changes.
• A master business information sheet. One place for your name, address, phone and hours, so your details match everywhere. Machines trust mismatched details less.
• Your website. Let the AI crawlers in, add structured data, and write the pages AI quotes: services, costs and FAQs.
• Google Business Profile. Claim it, verify it including the video route, fix every field, and what to do if you are suspended.
• Bing, Apple and Yelp. Claim guides for the maps behind Copilot, Siri and ChatGPT’s results.
• The directories that matter for contractors — Angi, Nextdoor, the BBB, Houzz Pro, Google Local Services Ads and the roofing manufacturer locators. Plus the Utah licence number on bids and contracts, and keeping badges such as Google Guaranteed only while you hold them.
• A review system that follows the rules. What Google, Yelp and the FTC allow, how to earn a steady flow of genuine reviews, and request and reply templates you can copy.
• A monthly scorecard. Track your progress, and set up analytics so you can see visitors arriving from AI tools.
• A timeline and a checklist. Every task, when to do it, and how long it takes.

How much work is it?

About 20 to 30 hours spread over four to six weeks, then roughly one to two hours a week to keep it up.

What to expect

Nobody can guarantee placement in an AI answer, and a competitive city takes longer than a small town. The playbook’s own estimate is that first wins show in months one to three, with steadier results after that. The businesses that win are the ones that keep going.

Questions

Do I need technical skills?

The steps come with screenshots, links and a time estimate. A few website steps are easiest with your web person's help, and the playbook flags which ones.

How soon will I get it?

A person at Insight Beacon emails it to you, normally within one business day. If it has not arrived by then, email john@insightbeacon.co and we will resend it.

Can I get a refund?

The playbook is a digital product and is not refundable once it has been sent. If the file is missing, damaged or the wrong edition, we will fix it or refund you.

What if I would rather somebody did it for me?

Start with the free Local Visibility Report, or get in touch and we will talk through the plans.

Get the playbook

$79, 29 pages, the September 2026 edition, written for your trade. A person emails it to you, normally within one business day.

Before you buy: this is a digital product and is not refundable once sent, because reading it is what you bought. If the file is missing, damaged or the wrong edition, we will fix it or refund you. Contact us before 4 p.m. Mountain on the day you pay and the charge can be cancelled instead. The full policy is on refunds.

Sold by Insight Beacon, a brand of Mail Beacon LLC. Your statement will show “Autobooks”.

September 2026 edition. General information, not legal advice. Prices and platform details change; the playbook links to each platform’s official pages.