DIY AEO Playbook · General small business
Get your Utah business named when people ask AI who to call
A 29-page guide that shows a Utah small business owner, step by step, how to get found and trusted by AI assistants. Your listings, your website and your reviews, with a time estimate on every task. It costs $79 and is emailed to you within one business day.
Your customers are already asking
BrightLocal’s February 2026 survey of 1,002 US consumers found that 45% now use AI tools like ChatGPT to find local businesses, up from about 6% a year earlier. The same survey found 47% will not use a business with fewer than 20 reviews.
Try it now, in two minutes
Open a private browser window and ask ChatGPT, Google, Copilot and Perplexity:
- Best [your service] in [your city]
- Is [Your Business Name] legit? What do reviews say?
- How much does [your main service] cost in Utah?
If you are not named, or the answer is wrong, the playbook shows you what to fix and in what order.
What is inside
- A 30-minute baseline. Nine questions across the AI tools, so you know where you stand and can see what changes.
- A master business information sheet. One place for your name, address, phone and hours, so your details match everywhere. Machines trust mismatched details less.
- Your website. Let the AI crawlers in, add structured data, and write the pages AI quotes: services, costs and FAQs.
- Google Business Profile. Claim it, verify it including the video route, fix every field, and what to do if you are suspended.
- Bing, Apple and Yelp. Claim guides for the maps behind Copilot, Siri and ChatGPT’s results.
- A directory guide for your industry — Facebook, the BBB, Nextdoor, Angi, your chamber of commerce and the rest, in the order worth claiming them.
- A review system that follows the rules. What Google, Yelp and the FTC allow, how to earn a steady flow of genuine reviews, and request and reply templates you can copy.
- A monthly scorecard. Track your progress, and set up analytics so you can see visitors arriving from AI tools.
- A timeline and a checklist. Every task, when to do it, and how long it takes.
How much work is it?
About 20 to 30 hours spread over four to six weeks, then roughly one to two hours a week to keep it up.
What to expect
Nobody can guarantee placement in an AI answer, and a competitive city takes longer than a small town. The playbook’s own estimate is that first wins show in months one to three, with steadier results after that. The businesses that win are the ones that keep going.
Questions
Do I need technical skills?
The steps come with screenshots, links and a time estimate. A few website steps are easiest with your web person's help, and the playbook flags which ones.
How soon will I get it?
A person at Insight Beacon emails it to you, normally within one business day. If it has not arrived by then, email john@insightbeacon.co and we will resend it.
Can I get a refund?
The playbook is a digital product and is not refundable once it has been sent. If the file is missing, damaged or the wrong edition, we will fix it or refund you.
What if I would rather somebody did it for me?
Start with the free Local Visibility Report, or get in touch and we will talk through the plans.
Get the playbook
$79, 29 pages, the September 2026 edition, written for your trade. A person emails it to you, normally within one business day.
Before you buy: this is a digital product and is not refundable once sent, because reading it is what you bought. If the file is missing, damaged or the wrong edition, we will fix it or refund you. Contact us before 4 p.m. Mountain on the day you pay and the charge can be cancelled instead. The full policy is on refunds.
Sold by Insight Beacon, a brand of Mail Beacon LLC. Your statement will show “Autobooks”.
September 2026 edition. General information, not legal advice. Prices and platform details change; the playbook links to each platform’s official pages.