Insight Beacon

Services

What we do

Everything we do, in the order it makes sense. Nearly everyone starts with the report, because without it the rest is guesswork. What each costs is on its own page.

Local search audit

A plain-language report on how your business currently appears to Google, to the map pack, and to AI assistants — and which specific things are costing you visibility rather than merely looking untidy.

Every finding cites its source. Anything we could not verify is marked as unverified rather than asserted. Where the audit is wrong, it says so — our own reports ship with corrections to their own findings when we find them.

Fixing what it finds

The audit produces a sequenced list. This is working through it: correcting the Google Business Profile, restructuring the site so each service has a page that answers one question, writing those pages, adding structured data, and reconciling the places your business details disagree with each other.

Some of this you could do yourself. Correcting your own profile categories takes twenty minutes and we will tell you exactly how. Reconciling your details across forty directories is where most owners decide their time is worth more than the fee.

Ongoing monitoring

Three clocks run against every local business, and you only control one of them. Your own details drift as you change hours, services and staff. Competitors publish. And the platforms rewrite how they read a website without telling anyone.

Nothing about your site has to get worse for your position to fall. Monitoring is a monthly check on position, profile accuracy, entity consistency, and how AI assistants currently describe you — with a short written note on anything that moved and why.

Honest about who needs this. If you are a single-location business in a quiet category, an annual re-check is probably enough and we will say so. Monitoring earns its fee in competitive categories and in businesses that change often.

Not sure which you need?

Then do not guess, and do not let us guess either. The Local Visibility Report looks at your site, your Google listing and what the AI assistants say about you today, and tells you which of these you actually need. It is free, there are no conditions, and you keep it whether or not we ever work together.

Half the businesses we look at need less than they expected. That is a strange thing for a price list to say and it is the reason the report comes first.

Would rather do it yourself? The guide is the whole method, free, and the Playbook is the step-by-step for your trade.