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DIY AEO Playbook · Med spas

Be the med spa AI names when clients compare injectors

A 29-page guide that shows a Utah med spa owner, step by step, how to get found and trusted by AI assistants — with a review system built around the advertising and privacy rules that apply to aesthetic practices. It costs $79 and is emailed to you within one business day.

Get the playbook, $79 Get the free report first

Clients research before they ever book

BrightLocal’s February 2026 survey of 1,002 US consumers found that 45% now use AI tools like ChatGPT to find local businesses, up from about 6% a year earlier. The same survey found 47% will not use a business with fewer than 20 reviews.

Try it now, in two minutes

Open a private browser window and ask ChatGPT, Google, Copilot and Perplexity:

  • Best med spa in Salt Lake City for Botox
  • Most natural-looking lip filler near Lehi or Draper
  • Who does the best laser hair removal in Utah County?
  • Is [Your Med Spa Name] legit? What do reviews say?

If competitors are named and you are not, the playbook shows you what to fix first.

What is inside

  • A 30-minute baseline. Nine questions across the AI tools, so you know where you stand and can see what changes.
  • A master business information sheet. One place for your name, address, phone and hours, so your details match everywhere. Machines trust mismatched details less.
  • Your website. Let the AI crawlers in, add structured data, and write the pages AI quotes: services, costs and FAQs.
  • Google Business Profile. Claim it, verify it including the video route, fix every field, and what to do if you are suspended.
  • Bing, Apple and Yelp. Claim guides for the maps behind Copilot, Siri and ChatGPT’s results.
  • The directories that matter for aesthetics — RealSelf, the Botox Cosmetic locator, Galderma’s Find a Specialist, Vagaro and Booksy, Healthgrades and Instagram. Plus the rules the guide summarises: Utah’s supervision disclosure, FTC rules on before-and-after photos, FDA wording for injectables, and HIPAA-safe review replies.
  • A review system that follows the rules. What Google, Yelp and the FTC allow, how to earn a steady flow of genuine reviews, and request and reply templates you can copy.
  • A monthly scorecard. Track your progress, and set up analytics so you can see visitors arriving from AI tools.
  • A timeline and a checklist. Every task, when to do it, and how long it takes.

How much work is it?

About 20 to 30 hours spread over four to six weeks, then roughly one to two hours a week to keep it up.

What to expect

Nobody can guarantee placement in an AI answer, and a competitive city takes longer than a small town. The playbook’s own estimate is that first wins show in months one to three, with steadier results after that. The businesses that win are the ones that keep going.

What this is not. This is the guide, not the work. If you would rather somebody did it, the plans start at $97 a month and the Local Visibility Report is free either way.

Questions

Do I need technical skills?

The steps come with screenshots, links and a time estimate. A few website steps are easiest with your web person's help, and the playbook flags which ones.

Is this legal advice?

No. The playbook summarises rules for general information. Confirm specifics with your medical director and your compliance advisor.

How soon will I get it?

A person at Insight Beacon emails it to you, normally within one business day. If it has not arrived by then, email john@insightbeacon.co and we will resend it.

Can I get a refund?

The playbook is a digital product and is not refundable once it has been sent. If the file is missing, damaged or the wrong edition, we will fix it or refund you.

What if I would rather somebody did it for me?

Start with the free Local Visibility Report, or get in touch and we will talk through the plans.

Get the playbook

$79, 29 pages, the September 2026 edition, written for your trade. A person emails it to you, normally within one business day.

Before you buy: this is a digital product and is not refundable once sent, because reading it is what you bought. If the file is missing, damaged or the wrong edition, we will fix it or refund you. Contact us before 4 p.m. Mountain on the day you pay and the charge can be cancelled instead. The full policy is on refunds.

Sold by Insight Beacon, a brand of Mail Beacon LLC. Your statement will show “Autobooks”.

Get the playbook, $79 Get the free report instead

September 2026 edition. General information, not legal advice. Prices and platform details change; the playbook links to each platform’s official pages.