Insight Beacon

DIY AEO Playbook · Dentists and orthodontists

Be the practice AI names when patients research implants or braces

A 29-page guide that shows a Utah practice, step by step, how to get found and trusted by AI assistants — with a review system built around patient privacy and dental advertising rules. It costs $79 and is emailed to you within one business day.

Get the playbook, $79 Get the free report first

Where the opening actually is

Whitespark ran 540 local searches in May 2025. Averaged across all of them Google showed an AI Overview 68% of the time — but the split is the useful part. On informational questions, the kind that begin “how much” or “do I need”, it was 92%. On a plain “near me” search it was 15% and the map pack still won. The informational questions are the pages this playbook teaches you to write.

Try it now, in two minutes

Open a private browser window and ask ChatGPT, Google, Copilot and Perplexity:

  • Best dental implant dentist in Salt Lake City
  • How much do dental implants cost in Utah?
  • Invisalign vs braces: which Utah orthodontists offer both?
  • Is [Your Practice Name] good? What do reviews say?

Note which practices are named and which sources the AI cites. The playbook turns those sources into your to-do list.

What is inside

  • A 30-minute baseline. Nine questions across the AI tools, so you know where you stand and can see what changes.
  • A master business information sheet. One place for your name, address, phone and hours, so your details match everywhere. Machines trust mismatched details less.
  • Your website. Let the AI crawlers in, add structured data, and write the pages AI quotes: services, costs and FAQs.
  • Google Business Profile. Claim it, verify it including the video route, fix every field, and what to do if you are suspended.
  • Bing, Apple and Yelp. Claim guides for the maps behind Copilot, Siri and ChatGPT’s results.
  • The directories that matter for dental practices — Healthgrades, WebMD Care, Zocdoc, ADA Find-a-Dentist, the AAO and ABO locators and the Invisalign Doctor Locator. Plus the rules the guide summarises: why even a friendly “thanks for coming in” can confirm somebody is a patient, written authorisation for testimonials and before-and-after photos, and Utah’s rules on advertising a specialty.
  • A review system that follows the rules. What Google, Yelp and the FTC allow, how to earn a steady flow of genuine reviews, and request and reply templates you can copy.
  • A monthly scorecard. Track your progress, and set up analytics so you can see visitors arriving from AI tools.
  • A timeline and a checklist. Every task, when to do it, and how long it takes.

How much work is it?

About 20 to 30 hours spread over four to six weeks, then roughly one to two hours a week to keep it up.

What to expect

Nobody can guarantee placement in an AI answer, and a competitive city takes longer than a small town. The playbook’s own estimate is that first wins show in months one to three, with steadier results after that. The businesses that win are the ones that keep going.

What this is not. This is the guide, not the work. If you would rather somebody did it, the plans start at $97 a month and the Local Visibility Report is free either way.

Questions

Do I need technical skills?

The steps come with screenshots, links and a time estimate. A few website steps are easiest with your web person's help, and the playbook flags which ones.

Is this legal advice?

No. The playbook summarises rules for general information. Confirm specifics with your compliance advisor or the Utah Dentist and Dental Hygienist Licensing Board.

How soon will I get it?

A person at Insight Beacon emails it to you, normally within one business day. If it has not arrived by then, email john@insightbeacon.co and we will resend it.

Can I get a refund?

The playbook is a digital product and is not refundable once it has been sent. If the file is missing, damaged or the wrong edition, we will fix it or refund you.

What if I would rather somebody did it for me?

Start with the free Local Visibility Report, or get in touch and we will talk through the plans.

Get the playbook

$79, 29 pages, the September 2026 edition, written for your trade. A person emails it to you, normally within one business day.

Before you buy: this is a digital product and is not refundable once sent, because reading it is what you bought. If the file is missing, damaged or the wrong edition, we will fix it or refund you. Contact us before 4 p.m. Mountain on the day you pay and the charge can be cancelled instead. The full policy is on refunds.

Sold by Insight Beacon, a brand of Mail Beacon LLC. Your statement will show “Autobooks”.

Get the playbook, $79 Get the free report instead

September 2026 edition. General information, not legal advice. Prices and platform details change; the playbook links to each platform’s official pages.